Max Level Gym approached me in the beginning of 2024 with the goal to start fresh on their branding. Their business is around creating an effective workout space. They are committed to help personalize and maximizing their customers home workout gym while achieving their fitness aspirations through workout consultations. All of this screamed customer service and we were very excited to help them along their journey.

This engagement was shorter than my usual projects, kind of like a quick short workout when you are time crunched, but we made sure not to waste anytime and be as effective as possible. The main goals we wanted to accomplish were:

• Setting up their website/brand in 3 weeks time. This included a new domain name, styles and typography.

• Help transfer some of their blog posts that were posted on other platforms. Not removing, but adding another location to give a personalized touch.

• Lastly a great user experience that was flexible and customizable.

Without further ado let's have fun and enjoy the HIIT!

For our first set we knew that max level gym was quite busy and we wanted to make sure they can focus on their business. So we took the heavy lifting of helping them setup a foundation such as purchasing their domain name and providing mockups that help paint the picture of what it means to be MAXED LEVEL (their motto)! We collaborated and really got a chance to understand their values and after a couple of days we were able to agree on some designs and layouts that provide a way for them to cleanly and quickly share what they do for their customers. A simple desktop view for the power users and a responsive mobile view for users on the go.

Second set, we needed a good way to allow max level gym to share their learnings on equipment. What they were doing before posting on multiple platforms was perfectly fine and highly encouraged, but they felt like they missed their own personalize touch such as a website. We not only helped them achieve this, but gave them a simple way to make and add new changes to their postings.

Lastly we did not want to just end our partnership here, like any workout it is all about the long run. Because flexibility was one of their major goals we suggested customizable code and we did just that for them. This allows them to make more advance changes in the future. Overall I am grateful to have learned about their business and what it means to have a personalized gym! According to them, because of this cool experience we both have LEVELED UP!

@maxlevelgym

As the world continues to navigate through the pandemic, we find ourselves with more free time. For me, this meant picking up a guitar and fumbling while I learned my chords. Little did I know this lead me to an exciting collab with RMC Studios. In this post, we will be sharing our experience in revamping their website, we will cover things such as how we helped them:

• Rebrand their website using new color schemes, typography and layouts.

• Reimagined user flows to create an intuitive user experience.

• Organize/create content writing, photos and videos to represent their mission.

We started reviewing, existing content and links which we decided to consolidate and group for a more intuitive experience. We also decided to select new color schemes that were warmer to represent their studio. Once that was completed this is where things started to really come together. But we had more work to do, we chose a clean sans-serif font that would be easy to read on multiple devices. Once all the foundation design elements were in place, it was time to focus on the content, such as adding in their media that really shows how engaging they are with the community. All in all this is where we were able to show the real magic. A very warm, inclusive environment for all musicians to do what they love. After evaluating their current site we realized that the bright colors that existed needed a new feel. We decided to move to a darker scheme that helped represent the warm and cozy feeling at their studio. We coupled this with a simple san serif font and abstract placements of content to express personality and ease of reading on multiple devices. It took multiple iterations, but we finally were able to find all the puzzle pieces that fit nicely.

In their original site there were a vast amount of high quality content, information was not the problem. However we needed a way to organize all this great information that they have accumulated over the years. This meant consolidating links and grouping things in an intuitive way for their users to easily find information. Organizing all the videos and photos together and keeping wording concise and to the point. Remembering that less is more and more is less, simple movements like moving across the fretboard.

Overall we wanted to make sure we provided the best personal experience to RMC and express their material the best way possible, and I feel that we were able to help. This was an incredible experience working with RMC Studios. Not only did I get to flex my creative muscles, but also learn about the day to day in a music studio. If you are thinking about picking up an instrument, vocal lessons, or you just want to have jam session,  RMC Studios is definitely worth checking out.